导读:帮忙修改下这段的语法问题,非常感谢 帮忙修改下这段的语法问题,非常感谢2.1 macro environment analysisthe pestel framework is including political, economic, social, technological, environmental and legal (johnson et al, 2008; h...
帮忙修改下这段的语法问题,非常感谢
帮忙修改下这段的语法问题,非常感谢
2.1 macro environment analysis
the pestel framework is including political, economic, social, technological, environmental and legal (johnson et al, 2008; hooley et al, 2008). it is important to identify the factors that influence the organization’s operative in the macro-environment (kotter and schlesinger, 1991; johnson and scholes, 1993). kotler (1998) describes that pestel analysis is a useful strategic tool to understand the market growth or decrease, organization position, which help to examine the marketing strategy.
political and economic
as hooley shows that a political change here, the economic was affect there, and the change in the economic probably cause to the political action change.
in political fact, according to the bbc news (2010), the *** would focus on ethic environment and support to the organisation who undertaken green activity. as we know, the co-operative group devote to the ethic environment and the consumers has spend more than 35 billion on green and ethic product in 2007(ntu, 2010)
as economic fact, the global economic financial crisis(in 2008) has impact on the uk economic. according to bbc news (2010), the british chambers of commerce forecasts that the economic will grow less than expected in 2011. in addition,the uk's gdp growth in 2011 from the 2.2% that predicted drop to 1.9% and the vat rise from 17.5% to 20% in january, 2011. therefore, the co-operative bank might hit the sales and profit in the few years.
social and environmental
for the social and environmental facts could take together that they affect each others (hooley et al, 2008). in last decade, people more and more interested in environmental and humanitarian, however, climate change, endangered species, deforestation and a looming landfill crisis is a serious problem have been laid upon the uk populations (ntu, 2010).
technology and legal
the technology facts undoubtedly in internet baking, it support by the smile internet. from the bbc news (2010) claims that more and more british adopt business thought the internet banking in 2010. for the legal facts, because of the lower wage, according to the bbc news (2010), the average of british wage is not more than 6pound per hour, so, some companies are poised for strikes trouble.
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2.1 Macro Environment Analysis
The PESTEL framework includes Political, Economic, Social, Technological, Environmental and legal (Johnson et al, 2008; Hooley et al, 2008). It is important to ident...
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